Whether you want a second opinion on your current sponsorship strategy or you need some specific advise regarding integrating a sport aspect into your marketing platform, SportBrand can provide valuable insight and subject matter guidance.
- Sponsorship Activation Plans - We know that the more involved and visible you are as a sponsor within the sport you sponsor, the more opportunity you have to influence consumer opinion, improve purchase consideration — and build loyalty. A detailed activation plan is crucial if a brand wishes to maximize results. We work with clients to create and develop sponsorship activation programs that increase awareness, spark fan/participant engagement and generate revenue.
- Athlete Ambassador Selection and Negotiation - Selecting the right athlete ambassador is so important for brands. Do they fit with your brand?, are the going to have continued success on the world-stage?, are they authentic?, and are they the type of person you want to spend time with? We can help answer those questions for you.
- Navigating IOC Rule 40 & Olympian sponsor activations - The Olympic Games is the most valuable marketing property in the World and the ability to leverage star athletes is now a reality. Although you may not have rights to the Olympic Rings or branding during the Games, we can help you plan to capitalize on the associative value via an athlete sponsorship program. IOC’s Rule 40 allows approved athlete sponsor activations to run during the Olympic window — when athlete sponsor rights are typically prohibited.