Cyclocross has seen unprecedented growth over the last decade and is currently the fastest growing form of bike racing in North America. Being the perfect match between road cycling and mountain biking, “CX” is the perfect way for everyone to wrap un the season when the temperature begins to dip. Often held in grassy field and always at the mercy of Mother Nature, mud is often part of the party but no one seem to mind!
SportBrand saw a natural fit with this event. The laidback attitude and community vibes surrounding the sport made it easy to market and offered the opportunity to develop genuine partnerships between sponsors and the events. This was a substantial event to organize and one that was fuelled mostly by volunteers. There was both a need and an opportunity for sponsors to get involved with the event. SportBrand’s expertise helped the organizing committee realize the potential of their event and provided guidance with onsite activation of the event's sponsors