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Paula had just turned 21 and she was ranked No. 1 in the world.
Paula Findlay is as big a name as it gets when it comes to triathlon and she finished the 2019 season winning her last two events; IM 70.3 Indian Wells and Challenge Daytona.
Paula exploded on the international scene as a 21 year old when she won 5 ITU World Championship Series races in a row over the span of two seasons, a feat no woman in history had achieved. She competed in London at the 2012 Olympic Games, and at the 2015 Pan American games for Canada. In 2017, in search of a fresh challenge, Paula decided to test her fitness on the long-course side of the sport. The longer distance and the non-drafting bike leg were both factors that played to her strengths.
In May 2018, in her 3rd 70.3 ever, she won the North American Pro Championships in St George, Utah, solidifying her ranks amongst the best long course triathletes in the world. In an age of social media algorithms and filtration, Paula stands out with her unique twist on the triathlon lifestyle. She trains out of Portland, Oregon and Canmore, Alberta with her boyfriend and fellow pro triathlete Eric Lagerstrom. While Paula’s primary athletic goal is to win races and improve each year, as an ambassador of the sport and of her partners, she seeks to build lasting relationships in order to share the products she loves in an authentic and real way.
Triathlon is an evolving sport where there is value beyond being on the podium, so her honest connection with her audience makes her a crowd favourite in the triathlon world.
With renewed mojo, Paula’s long-course career is just getting going and at 30 years old — it will be exciting to see what she can accomplish. Her main goal is to be on the podium at 2020 Challenge Daytona and then set her sights on the 70.3 World Championships in 2021 when the racing schedule returns.
That Triathlon Life on YouTube
Paula and her partner — pro triathlete Eric Lagerstrom give viewers an immersive look into their travels and adventures around the world via their weekly YouTube videos. It’s an opportunity for them to feature their sponsor’s products in that authentic and organic way that brands are looking for. Their audience size continues to grow with most episodes attracting over 18k views with some episodes being watched by over 70k. In the past year they have reached over 1 million unique viewers -- and have an average view duration of 7:16.
Available Sponsor Categories:
Footwear, Nutrition, Eyewear, Beverage, Automobile, Helmet
New sponsors suit logo Fee Range:
Major Sponsor with Race Suit logo: $15,000 - $25,000/yr.
Image and likeness rights in marketing: $5,000 and up.
Hometown: EDMONTON, ALBERTA
Training base: PORTLAND, OREGON & CANMORE, alberta
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Paula's social platform:
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